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This research investigates the influence of customer value and customer experience on customer loyalty, with a specific focus on the mediating role of customer satisfaction. In an increasingly competitive market, understanding the dynamics of customer loyalty is essential for businesses aiming to enhance their market position.
Tumbel, Brillian +2 more
openaire +1 more source
Tumbel, Brillian +2 more
openaire +1 more source
Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets
Journal of Marketing, 2014Christian Homburg
exaly
Building brand relationship for restaurants
International Journal of Contemporary Hospitality Management, 2019Ezgi Erkmen, Murat Hançer
exaly
The Effects of Customer Equity on Customer Satisfaction and Customer Loyalty
The Academy of Customer Satisfaction Management, 2019Yuwen Zhao, Dong Hyuk Jo
openaire +1 more source

