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Testing alternative explanations of phantom decoy effects
Journal of Behavioral Decision Making, 2007AbstractPhantom decoys are alternatives that asymmetrically dominate a targeted alternative and yet lead to increased selection of the target when the decoy is declared to be unavailable. This effect is difficult to explain within most standard theoretical accounts of decoy effects.
Jonathan C. Pettibone, Douglas H. Wedell
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The Effects of Decoy Gambles on Individual Choice
Experimental Economics, 1999AbstractA number of studies demonstrate that individual choice can be influenced by alternatives which should be irrelevant according to standard choice theory. In these studies it has been observed that introducing a decoy option, which is either asymmetrically dominated by a target option or which makes the target a compromise, increases the ...
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A special 3D effect method of infrared decoy
2010 3rd International Conference on Computer Science and Information Technology, 2010Electron countermeasure plays an important role in modern military affairs. Especially infrared decoy is one of a popular passive jamming, that visual simulation becomes a hotpot. Having analyzed infrared decoy's characters, the whole process is divided into four phases to research.
null Hua Xiang, null Wang Peng
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Minimization of decoy effects in recommender result sets
Web Intelligence and Agent Systems: An International Journal, 2012Recommender systems are common web applications which support users in finding suitable products in large and/or complex product domains. Although state-of-the-art systems manage to accomplish the task of finding and presenting suitable products they show big deficits in their models of human behavior.
Teppan, Erich Christian +1 more
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Context-dependent Risk Preferences and Decoy Effects
We present a theory of context-dependent risk preferences under which within-state payoff comparisons and regret aversion shape decisions. Defining the attraction and compromise effect in reference to a state-space-based description of the choice problem, we show that our theory can account for both these prominent decoy effects.Herweg, Fabian +3 more
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Japanese Psychological Research
AbstractThis paper explores how firms counteract the decoy effect by using promotional strategies. The decoy effect is a phenomenon that consumers' choices or preferences between two alternatives are affected when presented with a third choice. While previous studies have mainly focused on how decoys are used by firms to sway consumer choices, little ...
Ya‐Chun Yang +3 more
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AbstractThis paper explores how firms counteract the decoy effect by using promotional strategies. The decoy effect is a phenomenon that consumers' choices or preferences between two alternatives are affected when presented with a third choice. While previous studies have mainly focused on how decoys are used by firms to sway consumer choices, little ...
Ya‐Chun Yang +3 more
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The decoy effect as a covert influence tactic
Journal of Behavioral Decision Making, 2011AbstractThe purpose of this research was to determine whether individuals could use the decoy effect to influence others' choices. In study 1, undergraduates (n = 50) and executive master's of business administration (EMBA) students (n = 24) read an employee selection scenario in which they were randomly assigned to prefer one of two candidates that ...
Jerel E. Slaughter +2 more
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Manipulated decoy desirability modulates phantom decoy effect
2022 Conference on Cognitive Computational Neuroscience, 2022Luis Alvarez +2 more
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The Phantom Decoy Effect in Perceptual Decision Making
Journal of Behavioral Decision Making, 2015AbstractA phantom decoy is an alternative that is superior to another “target” option but is unavailable at the time of choice. In value‐based decisions involving phantom decoys (e.g., consumer choices), individuals often show increased preference for the similar, inferior target option over a non‐dominated competitor alternative.
Jennifer S. Trueblood +1 more
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Examining the Decoy and the Phantom Decoy Effects on the Menu Item Choice
2017In the modern foodservice industry, restaurant potential customers encounter a vast quantity of information that influences their dining choices. Using theoretical foundations of traditional asymmetrical-dominating decoy and phantom decoy effects, this dissertation empirically tested a variety of decoy and phantom decoy items applied to a menu and ...
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