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Using Judgments to Understand Decoy Effects in Choice

Organizational Behavior and Human Decision Processes, 1996
Students were presented choice triads from several different domains, with alternatives described along two dimensions. In Experiment 1, the decoy alternative in each set was dominated by only one of the two other alternatives in the set. In Experiment 2, the decoy alternative was dominated by both of the other alternatives in the set. Within different
Douglas H. Wedell, Jonathan C. Pettibone
openaire   +1 more source

Possible mechanisms of the decoy effect in Schistosoma mansoni transmission

International Journal for Parasitology, 1987
Abstract Combes C. and Mone H. 1987. Possible mechanisms of the decoy effect in Schistosoma mansoni transmission. International Journal for Parasitology17: 971–975. Three main possible mechanisms of the decoy effect have been showed in Schistosoma mansoni transmission: (1) miracidia penetrated into the non-target molluscs and then degenerated; (2)
C, Combes, H, Moné
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The Deceptive Effect of Blinking Decoys on ARMs

2011
The idea of blinking operation of decoyed radar system is presented and its deceptive mechanism to ARM PRS (passive radar seeker) is analyzed. Several kinds of blinking modes are put forward. The simulation shows that blinking mode is one of the important operation modes of decoyed radar system, which can provide much more possibilities for the safety ...
Dong Wen-feng   +3 more
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The decoy effect in airfare choice

2020
Nowadays, behavioural economics and its theories become extremely popular. Methods proposed by this stream are being adopted by many companies in regards to apply knowledge about customers and their preferences to predict their actions and behaviour.
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Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer

Marketing Science, 2020
Chunhua Wu, Koray Cosguner
exaly  

Impact of preciseness of price presentation on the magnitude of compromise and decoy effects

Journal of Business Research, 2021
Yuanyuan Cui, Seongseop, Jungkeun Kim
exaly  

Decoy effect a jeho využití v marketingu

2019
This bachelor thesis examines decoy effect, a phenomenon of behavioral economics. Above all, it focuses on the asymmetrically dominated effect. The main objective of the thesis is to review recent research dealing with the decoy effect and analyze the possibilities of its use in marketing practise. The thesis consists of theoretical and empirical part.
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