An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island [PDF]
Management Science Letters, 2012 Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets.
Vahid Qaemi
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Maketingu Janaru, 2018 Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing ...
Sangjeon Lee
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Impact of Destination Brand Experience to Increase Destination Brand Loyalty
Jurnal Aplikasi ManajemenResearch related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in
Miska Irani Tarigan +4 more
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Brand destination loyalty: the antecedents of destination brand experience
Cogent Business & ManagementThe Indonesian government has developed ten super priority areas to serve as destinations for domestic and international tourists. Tourism marketing is carried out by applying the destination brand experience, which confirms the authenticity of the ...
Endang Sulistya Rini +2 more
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Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran [PDF]
International Journal of Digital Content Management, 2021 Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information,
Niloufar Hadianfar
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
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IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2023 This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam.
Pham Ngoc Kim KHANH, Nguyen Thanh LONG
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Research on Brand Marketing Based on Ukrainian Tourist Destination [PDF]
Економіка та управління АПК, 2020 Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition.
Lianfeng Zhang +2 more
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Jurnal Manajemen Industri dan Logistik, 2023 This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons,
Nasrul Nasrul +4 more
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Destination brand brilliance as a differential advantage for a tourist destination
Tourism, 2023 The purpose of this article is to investigate the formation of tourist-based destination brand brilliance as a differential advantage for a destination according to Alderson’s differential theory.
Mojgan Barkhordari +2 more
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