Brand Value and Tourists’ Satisfaction in Lombok Indonesia as a Halal Tourism Destination
Shirkah, 2022 Since 2015, the Ministry of Tourism and Creative Economy of the Republic of Indonesia has appointed Lombok of West Nusa Tenggara as a halal tourism destination.
Muhamad Yusup +2 more
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Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding [PDF]
Management Science Letters, 2018 Image perception has been acknowledged as a critical component of branding. Perception of image is comparatively difficult for intangible entities like ‘destination’.
Arup Kumar Baksi, Tapan Kumar Panda
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Influencing Role of Cultural Diversity on Destination Brand Equity, Mombasa County, Kenya [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Product diversity and the producer are inseparable and crucial in choosing cultural products within a region. The study sought to understand cultural diversity in influencing destination brand equity in Mombasa County. Cross sectional mixed-method design
Lawrence Mukoyani Mafuta +2 more
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Place branding in tourism: a review of theoretical approaches and management practices [PDF]
Tourism & Management Studies, 2017 This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In
Marta Almeyda-Ibáñez, Babu P. George
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The quality of gastronomic manifestations in strengthening tourist destination brand equity: A case study of Vojvodina [PDF]
Ekonomija: teorija i praksa, 2023 The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina.
Čavić Slobodan +2 more
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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Destination branding though major sporting events: The case of the 2021 Africa Cup of Nations in Cameroon [PDF]
GeoSport for Society, 2022 The study elicits visitor perceptions on the destination brand of Cameroon through sport event hosting. The nations’ brand is often reduced to its geo-political and socio-economic status, and it becomes challenging for Cameroon to overcome this ...
Tembi M. TICHAAWA, Janice D. HEMMONSBEY
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Assessing destination brand equity: An integrated approach [PDF]
, 2014 Commonly, when referring to destination brand equity, four dimensions are taken into consideration: awareness, image, quality and loyalty. Building on product and corporate brand equity and the definition of destination branding, the present paper ...
Kehagias, John, Kladou, Stella
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COMMUNICATING LITHUANIA’S DESTINATION BRANDING
Mokslas - Lietuvos ateitis, 2020 Increasingly, academics and practitioners are turning their attention towards destination branding as a serious topic of research and enquiry. In an attempt to differentiate themselves from competitors, tourism authorities across Europe are developing unique and highly targeted advertising campaigns.
Živilė Sederevičiūtė-Pačiauskienė +1 more
openaire +5 more sources
USING NON-MEGA EVENTS FOR DESTINATION BRANDING: A STAKEHOLDER PERSPECTIVE [PDF]
Geo Journal of Tourism and Geosites, 2019 Stakeholders of destinations play an important role in the development and function of destination brands. They have increasingly recognised the importance of sport for the development of destination brands.
Janice HEMMONSBEY , Tembi M. TICHAAWA
doaj +1 more source