Results 201 to 210 of about 176,325 (235)
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2020
The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
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The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
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Chinese Semiotic Studies, 2019
Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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SSRN Electronic Journal, 2010
The paper is positioned in the domain of destination branding and image measurement research. It investigates the perceptions people have about a destination brand and the way they organise these perceptions in their minds. It employs and further develops the brand molecule concept introduced by Lederer and Hill (2001) and its extension into the ...
Stanislav Ivanov, Steven F. Illum
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The paper is positioned in the domain of destination branding and image measurement research. It investigates the perceptions people have about a destination brand and the way they organise these perceptions in their minds. It employs and further develops the brand molecule concept introduced by Lederer and Hill (2001) and its extension into the ...
Stanislav Ivanov, Steven F. Illum
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2022
Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
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Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
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Destination brand gestalt: dimensionalizing co-created tourism destination branding
International Journal of Tourism CitiesPurpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing its multidimensional nature and the process of co-creation.
Deske W. Mandagi, Dave Centeno
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2018
Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
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Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
openaire +1 more source