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Introduction: Building Destination Brands
Tourism Analysis, 2007J. Gnoth +3 more
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Rescaling Destination Branding
2016Scale and scaling constitute a crucial dimension of tourism places that is surprisingly overlooked in the literature on destination marketing and management. Scale is a core concept of geography (e.g. Jonas, 2006) together with ‘network’, ‘territory’ and ‘place’. Marston et al. (2005, p. 420) offer a useful definition of scale as “the result of marking
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