The evolvement of brand identity of Langkawi Island, Malaysia [PDF]
, 2015 The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years
Ismail, Hairul Nizam +1 more
core +1 more source
Resident attitudes, place attachment and destination branding: a research framework [PDF]
, 2015 Purpose: This paper aims to propose a new line of research that explores the relationship between residents and destination brand building behaviours through the concept of place attachment.
Aaker +14 more
core +3 more sources
Storytelling in destination brand communication: A qualitative analysis
Journal of Global Business Insights, 2016 Stories help consumers to make sense of the product and/or services in marketing and branding. Especially in tourism, storytelling is an effective channel for destination brand communication.
Mehmet Yavuz +3 more
doaj +1 more source
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [PDF]
مدیریت بازرگانی, 2014 The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. The statistical population of this study consists of the inbound tourists who have traveled to Isfahan in November 2013.
Mohammad Ghafari +2 more
doaj +1 more source
Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj +1 more source
Toward a tourism destination brand equity of coastal tourism of Pangandaran Regency
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2019 Indonesia is one of the countries where tourism is the major contributors to the GDP. There are province and districts in Indonesia that mainly focused on the tourism business, Pangandaran is one of them. As a new district, Pangandaran is still trying to
Ibrahim Rashid
doaj +1 more source
How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel [PDF]
Tourism & Management Studies, 2017 Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess destination branding effectiveness. However, it would be even more useful if it could be integrated into a wider methodological approach articulating ...
Francisco Dias, Lucília Cardoso
doaj +1 more source
Linking travel motivation, tourist self-image and destination brand personality [PDF]
, 2007 Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists'
Benckendorff, Pierre +2 more
core +2 more sources
Effects of information and communication technology improvement on revisit intention during Covid-19
Tourism and Hospitality Management, 2023 Purpose- The present study aims to investigate the interrelationship between information and communication technology (ICT) improvement, destination brand image, destination satisfaction, and destination personality, and how ICT improvement influences ...
Mohammadjavad Shabankareh +5 more
doaj +1 more source
Destination brand authenticity to destination brand engagement in tourism destination
Technium Social Sciences JournalThis study examines Destination Brand Engagement (DBE) in the context of tourism primarily focusing on its outcomes rather than its antecedents. This study differs from previous studies in examines the impact of destination-centric drivers and tourist-centric perspectives.
Intan Widuri Sakti +2 more
openaire +1 more source