Results 31 to 40 of about 176,325 (235)
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core +1 more source
El reto de vincular reputación online de destinos turísticos con competitividad [PDF]
, 2019 The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed.
Correia, Marisol B. +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein +3 more
wiley +1 more source
The idea of destination brand licensing and the question of its effectiveness
Tourism and Hospitality Management, 2012 Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept.
Michal Zemla
doaj +1 more source
Making better places to visit: Using the product—country image framework to understand travelers’ loyalty towards responsible tourism operators [PDF]
, 2018 The present study examines the antecedents of travelers’ loyalty towards responsible tourism operators in India. A model of brand loyalty was developed by integrating two strands of literature: product—country Image (PCI) and extensive work concerning ...
Day, Jonathan +4 more
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Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland [PDF]
, 2008 This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination ...
Baum, T.G., Devine, F., Hearns, N.
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard +8 more
wiley +1 more source
Future Business JournalThe current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy +3 more
doaj +1 more source
The Influence of Instagram Advertising on Destination Visit Intention [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng ...
Rejoice Jealous Tobias-Mamina +3 more
doaj +1 more source
Destination Branding - Tracking Brand Equity for a Competitive Set of Near-Home Destinations [PDF]
, 2008 In the emerging literature related to destination branding, little has been reported about performance metrics. The focus of most research reported to date has been concerned with the development of destination brand identities and the implementation of ...
Pike, Steven
core +1 more source