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Gap analysis between online destination image and perceived destination image [PDF]

open access: yes
The study represents an exploratory attempt to capture Margate’s projected and perceived destination image and to identify and analyse any discrepancies between them. The perceived image of Margate was identified through the analysis of a variety of secondary data such as Kent Tourism Board and articles published in popular travel magazines, while ...
Iordanova, Elitza, Penka, Uzunova
openaire  

Influencer Marketing in Rural Tourism: Enhancing Destination Image and Encouraging Homestay Choices. [PDF]

open access: yesF1000Res
Chauhan R   +5 more
europepmc   +1 more source

Touristic destination image: A study on Lisbon’s touristic destination image

open access: yes, 2013
A presente dissertação estuda a imagem turística de Lisboa, analisando, em detalhe, a sua estrutura e determinantes. O Turismo é um dos sectores mais importantes para qualquer economia. O enquadramento teórico sugere que conhecer a estrutura da Imagem de Destino Turístico, para uma localização específica, pode ter impactos significativos no marketing e
openaire   +1 more source

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