Results 11 to 20 of about 273,460 (309)

Festivals and destination marketing: An application from Izmir City [PDF]

Journal of Tourism, Heritage & Services Marketing, 2019
Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income ...
Ige Pirnar, Sinem Kurtural, Melih Tutuncuoglu   +2 more
doaj   +1 more source

Loyalty of Domestic Tourists to Beach Tourism: Role of Image, Experiential, Digital Marketing and Satisfaction

Integrated Journal of Business and Economics, 2023
This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. This research is
Juhari Juhari
doaj   +1 more source

Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
doaj   +1 more source

Tourism policy and destination marketing in developing countries: the chain of influence [PDF]

, 2011
Tourism marketers including destination marketing organisations (DMOs) and international tour operators play a pivotal role in destination marketing, especially in creating destination images.
Anderdeck K. L., Bryce D., Cohen E., Cohen E., Cooper C., Crompton J., Dann G., Dieke P., Dieke P., Dynes M., Frost F., Gartner W. C., Goeldner C. R., Gunn C., Handszuh H. F., Henderson J., Ioannides D., Lamprecht L.-B., Opperman M., Presenza A., Reinfeld M. A., Scheyvens R., Selwyn T., Sharpley R., Stepchenkova S., Terreblanche S., Wall G., Ward T., Wilson D., Wines M., Witz L., WTO   +31 more
core   +1 more source

Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]

, 1998
This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J., Kotler P., Lavery P., Lovelock C., Middleton V., Philip Alford, Ryan C., Stabler M., Vavrik U., Zeithaml V.   +9 more
core   +1 more source

VARIATION OF DESTINATION IMAGE AND ITS INFLUENTIAL FACTORS: A CONCEPTUAL ANALYSIS [PDF]

Geo Journal of Tourism and Geosites
Destination image is a fundamental concept in destination marketing that has attracted many research endeavors. Despite the plethora of studies on destination image, destination image as a concept is yet to be affirmed whether it is static or dynamic ...
Berislav ANDRLIĆ, Dev JANI, Robert SUPHIAN   +2 more
doaj   +1 more source

Stakeholder Involvement in Destination Marketing: A Network Analysis of two Destinations in Vietnam

Tourism and Hospitality Management, 2021
Purpose –This paper aims to identify the stakeholders involved in tourism destination marketing networks. The involvement and collaboration of multiple individuals and organisations is widely recognised in destination marketing to promote a destination.
Thi Quynh Trang Nguyen, Xuan Dam Dong, Thang Ho   +2 more
doaj   +1 more source

Tourism Destination Branding Complexity [PDF]

, 2005
Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
core   +2 more sources

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China [PDF]

, 2013
This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated ...
Baloglu S., Cathy H. C. Hsu, Chen C. K., China Tourism Academy, Echtner C. M., Grbich C., Guo Y., Hanqun Song, Kotler P., Lai K., Mahoney C., Phillips W. M. J., Sheng L.   +12 more
core   +1 more source

UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]

Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014
The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić , Simonida Vilić   +1 more
doaj   +1 more source