PASOS Revista de Turismo y Patrimonio Cultural, 2020 This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route ...
Raquel Palhais +3 more
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The North Cyprus Conference Sector: Establishing a Competitive Advantage [PDF]
, 2010 North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in ...
Oral, J., Whitfield, J.E.
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Cultural value perception in the memorable tourism experience [PDF]
, 2013 Tourism management curriculum, if its ultimate objective is to give an introduction to the modern trends in tourism management and marketing and to prepare future destination managers, must inevitably incorporate – together with all their theoretical and
Horvath, Zsuzsanna
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State-of-the-Art Review on Destination Marketing and Destination Management
Tourism and Hospitality, 2023 This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to ...
Stephan Reinhold +5 more
doaj +1 more source
Destination images: antecedents of city marketing, tourism event, and social media marketing concept
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2021 Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly,
Aisah Asnawi
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Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau [PDF]
, 2013 Based on the analyses of texts and pictures in the top six outbound travel magazines in Mainland China, this article presents an evaluation of the destination images of Hong Kong and Macau as portrayed in 88 travel articles over a three-year period.
Cheng IM +4 more
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The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships [PDF]
Cheyuk gwahag yeon-gu, 2020 Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image ...
Doo-Sik Min
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Is online learning effective for practice-based tourism courses? A constructive learning approach
Tourism and Hospitality ManagementPurpose – The aim of this paper is to 1) measure the effectiveness of online learning in practise-based tourism courses, 2) identify the factors that influence the effectiveness of online learning and 3) propose strategies to encourage tourism students
Ilham Junaid, Marianna Sigala
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Marketing Strategies and Their Role in Building Tourism Destination Recognition
Acta Economica et Turistica, 2021 Marketing management through marketing strategies in the tourism segment plays a key role in building recognition of a specific tourism destination, i.e., destination positioning and creating destination brand.
Marina Guzonski
doaj
Pertumbuhan Pariwisata Global: Tantangan Untuk Pemasaran Daerah Tujuan Wisata (DTW)
Jurnal Manajemen Teori dan Terapan, 2011 The growth of global tourism is an opportunity and a challenge for all parties including the manager of a tourist destination. Designing marketing strategy appropriate destinations will be able to seize opportunities and challenges.
Martaleni Martaleni
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