Results 11 to 20 of about 262,656 (345)
Constructing a smart destination framework: A destination marketing organization perspective
Journal of Destination Marketing & Management, 2022 Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists and to improve the quality of life for residents. However, the operationalization of the smart destination concept, and especially the roles and functions of Destination Marketing Organizations (DMOs), remain ...
Ekaterina Sorokina +5 more
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Measuring the Value of Social Media Marketing from a Destination Marketing Organization Perspective [PDF]
Information and Communication Technologies in Tourism, 2021 AbstractEven though social media is one of the most significant marketing tools in tourism, the measurement of its value is still developing. Assessing return-on-investment on social media marketing is challenging. Thus, destination marketing organizations (DMOs) are nonetheless pouring money and time in social media marketing without being aware of ...
Jonna Kumpu +2 more
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Visitor Relationship Orientation of Destination Marketing Organizations [PDF]
Journal of Travel Research, 2010 The proposition underpinning this study is that engaging in meaningful dialogue with previous visitors represents an efficient and effective use of resources for a destination marketing organization (DMO), compared to above-the-line advertising in broadcast media.
Pike, Steven +2 more
openaire +3 more sources
Journal of Tourism and Recreation, 2017 The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and ...
Hend M. Hamed
openaire +2 more sources
The international journal of tourism research, 2023 DMOs have been increasingly called upon to adopt the role of knowledge management, becoming intelligent agents with the capacity to gather, assess, and disseminate information among internal and external stakeholders.
Michelle Novotny +2 more
semanticscholar +1 more source
Jurnal Akuntansi Bisnis Dan Humaniora, 2021 Kampung Kajoetangan merupakan salah satu destinasi wisata yang saat ini sedang berusaha dikembangkan di Kota Malang. Pada masa kolonial, kampung Kajoetangan dikenal sebagai tempat bisnis dan pertokoan.
Baroroh Lestari +2 more
semanticscholar +1 more source
(Modeling the effect of brand nostalgia on loyalty in tourist travel decision (( tourism in Mashhad [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Powerful nostalgic brands create meaningful images in customers' minds. A strong and famous nostalgic brand image enhances differentiation and has a positive effect on shopping behavior.
Seyed Mehdi Jalali +3 more
doaj +1 more source
Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
core +1 more source
INTEGRATED BUSINESS STRATEGY OF THE ORGANIZATION FOR THE DESTINATION MANAGEMENT ORGANISATIONS (DMO)
Scientific Notes of Ostroh Academy National University, "Economics" Series, 2022 Destination Management Organizations play a leading role in managing the network of destinations and establishing and maintaining cooperation between stakeholders.
N. Korzh, Natalya Onyshchuk
semanticscholar +1 more source
Innovative Marketing Strategies for the Development of Tourism in Romania [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development and implementation of a strategic plan can be seen as the most important activities undertaken in any business or by any public or private sector organization.
Alexandra Popa +2 more
doaj