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Strategies used by international sports federations in the field of technology. [PDF]
Front Sports Act LivingDesbordes M, Rywalski T.
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Application of artificial intelligence techniques for the profiling of visitors to tourist destinations. [PDF]
Front Artif IntellSchrader J +7 more
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The Exploration of Social Media Marketing Strategies of Destination Marketing Organizations in China
Journal of China Tourism Research, 2015The popularity of social media (e.g., social networking sites, micro-blogs websites) presents both opportunities and challenges for destination marketing organizations (DMOs). DMOs need to develop social media marketing strategies to improve their marketing effectiveness and meet the expectations of their stakeholders. Contextualized in Mainland China,
Dan Wang
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Evaluating Destination Marketing Organizations’ Websites
2014Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of ...
Drosopoulou Charoula +3 more
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Partners and Innovation in American Destination Marketing Organizations
Journal of Travel Research, 2011Innovation and interorganizational collaboration have been identified as important elements of competitive tourism strategies. This study proposes a model that relates aspects of organizational settings and collaboration to the success of innovation within the organization. In particular, this study focuses on destination marketing organizations (DMOs)
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Current Issues in Tourism, 2021
Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers.
Prem Kumar +2 more
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Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers.
Prem Kumar +2 more
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THE APPLICATIONS OF INTERNAL MARKETING VARIABLES TO DESTINATION MARKETING ORGANIZATIONS
2017tourismos, Vol. 12 No. 2 (2017)
Singh Kaurav, Rahul Pratap +2 more
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Organizational innovation: re-organizing destination marketing organizations
2014The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...
Birgit Abelsen +3 more
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Digital Marketing Strategies of Destination Management Organizations
2020The main objective of this chapter is to understand if Destination Management Organizations (DMOs) are effectively exploiting the potential of the digital world and are considering online information in the management model of tourism destinations. To this end, an exploratory study was carried out, focusing on a regional DMO in Portugal: Tourism of ...
Maria Gorete Dinis +2 more
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Assessing eBusiness Models of U.S. Destination Marketing Organizations
2007Information technology has made it imperative for destination marketing organizations to adapt their traditional business models in order to keep pace with emerging advertising strategies, changes in the consumer market, and growing competition. This paper reports on a study of the eBusiness models used by 555 American convention and visitors’ bureaus.
Tanvi Kothari, Daniel R. Fesenmaier
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