Results 241 to 250 of about 2,845,051 (276)

A marketing research tool for destination marketing organizations' logo design

Journal of Business Research, 2016
The literature widely acknowledges visual communication in the form of a logo as a potential marketing tool for attracting visitors. Focusing exclusively on logos, this study uses the Haitian Destination Marketing Organisation (DMO) logo as a case study to explain how the choice of colors of a logo can benefit from market research methods.
Hugues Séraphin, Michele Ambaye, Vanessa Gowreesunkar, Valérie Bonnardel   +3 more
openaire   +1 more source

Destination marketing organizations’ stakeholders and best practices

Discovery: The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences, 2015
As marketing practices continue to advance, the tourism industry is constantly evolving in terms of marketing strategies and in the shifting duties of its stakeholders. Different organizations plan the advancement of their marketing strategies differently, and Destination Marketing Organizations (DMOs) are no exception. With so many destination options,
Lopez Torres, Bonifacio, Ogbeide, Godwin-Charles   +1 more
openaire   +1 more source

DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY, 2020
The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to ...
openaire   +1 more source

Turnaround Strategies in Destination Marketing Organizations

2019
This chapter looks to examine the factor(s) contributing to the implementation of successful turnaround strategy in destination marketing organizations (DMOs). While turnaround strategy is not a new concept within hospitality and tourism firms, study of this area within the context of destination marketing organizations is lacking within the current ...
openaire   +1 more source

Rethinking the Destination Marketing Organization Management in the Big Data Era

Proceedings of the ASE BigData & SocialInformatics 2015, 2015
Big data is an important part of modern information management, providing new strategies for Destination Marketing Organizations (DMOs) for DMOs to gather large amount of data from tourists and stakeholders. DMOs that have the domain knowledge to analyze these data can take the opportunities presented by Big Data.
Yu-Lan Yuan, Chaang-Iuan Ho
openaire   +2 more sources

Organizing Festivals, Events and Activities for Destination Marketing

2018
Abstract Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary traditions, establishing business and trade of local products and developing sustainable destinations.
Antonio Botti, Antonella Monda, Massimiliano Vesci   +2 more
openaire   +1 more source

Destination Marketing Organizations

2022
Rupa Rathee, Pallavi Rajain
openaire   +1 more source

Innovative behavior of Destination Marketing Organizations

2010
The role of destination marketing organizations changed considerably over the past few decades. Today, these organizations are not only marketers of a certain area, but are also required to constantly develop new tourism offerings to keep pace with fast changing consumer demands and a volatile economic environment.
Zach, Florian, Fesenmaier, Daniel R.
openaire   +1 more source

Destination Marketing Organizations: Roles and Challenges

2018
Destination Marketing Organizations (DMOs) occupy a central position in the marketing of tourism destinations. They are destination-based organizations assuming several roles that are instrumental in the marketability and sustainability of the destinations. This chapter examines the roles of DMOs at tourism destinations.
Gowreesunkar, V.G.B., Séraphin, Hugues, Morrison, Alastair   +2 more
openaire   +2 more sources

Drivers of Responsive Website Design Innovation by Destination Marketing Organizations

2014
Mobile devices like smartphones and tablet computers are becoming an integral part of how people consume travel destinations. With the tremendous growth in mobile devices for travel planning and consumption purposes, this paper focuses on mobile and responsive website design and the organizational and environmental factors that drive mobile ...
Chris Gibbs, Ulrike Gretzel
openaire   +1 more source