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EVOLUTION OF DESTINATION MARKETING ORGANIZATIONS: A case of Croatia
2013The system of destination marketing organizations (DMOs) in many countries are organized with the primary objective of effective promotion and attracting tourists to the destination. Network of tourism organizations usually consist of national tourist office, offices abroad and regional and local organizations.
Boranić Živoder, Snježana +1 more
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Organizational innovation: re-organizing destination marketing organizations
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...Birgit Abelsen +3 more
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Extended reality and gamification in destination marketing organizations:
2022Mark Baker, Arthur Huang
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Destination branding and marketing: The role of marketing organizations
2008Chris Ryan, Huimin Gu
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2014
One of the primary tasks of a Destination Management Organization (DMO) is product marketing. In order to capture strategic potential for success, a modern DMO must be able to proactively design tourism products. This, however, requires the implementation of appropriate structures. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
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One of the primary tasks of a Destination Management Organization (DMO) is product marketing. In order to capture strategic potential for success, a modern DMO must be able to proactively design tourism products. This, however, requires the implementation of appropriate structures. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
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Attitudes towards the disabled in destination marketing organizations
2014Ph. D.
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