Results 261 to 270 of about 136,233 (311)

Organizational innovation: re-organizing destination marketing organizations

2014
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...
Birgit Abelsen, Dorthe Eide, Trine Kvidal, Anneke Leenheer   +3 more
openaire   +1 more source

A marketing research tool for destination marketing organizations' logo design

Journal of Business Research, 2016
The literature widely acknowledges visual communication in the form of a logo as a potential marketing tool for attracting visitors. Focusing exclusively on logos, this study uses the Haitian Destination Marketing Organisation (DMO) logo as a case study to explain how the choice of colors of a logo can benefit from market research methods.
Hugues Séraphin, Michele Ambaye, Vanessa Gowreesunkar, Valérie Bonnardel   +3 more
openaire   +1 more source

Partners and Innovation in American Destination Marketing Organizations

Journal of Travel Research, 2011
Innovation and interorganizational collaboration have been identified as important elements of competitive tourism strategies. This study proposes a model that relates aspects of organizational settings and collaboration to the success of innovation within the organization. In particular, this study focuses on destination marketing organizations (DMOs)
openaire   +2 more sources

DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY, 2020
The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to ...
openaire   +1 more source

Study of relationship between Spanish Airport and Destination Marketing: Insights for Destination Management Organizations

Journal of Tourism & Development, 2022
Journal of Tourism & Development, vol. 39 (2022)
Benítez, Lázaro Florido, Dogra, Jeet
openaire   +2 more sources

THE APPLICATIONS OF INTERNAL MARKETING VARIABLES TO DESTINATION MARKETING ORGANIZATIONS

2017
tourismos, Vol. 12 No. 2 (2017)
Singh Kaurav, Rahul Pratap, Prakash, Monika, Baber, Ruturaj   +2 more
openaire   +1 more source

Influencer identification in Twitter networks of destination marketing organizations

Journal of Hospitality and Tourism Technology, 2017
Purpose Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of connected accounts. Some of these are more influential than others due to their position within the network.
Jane F. Bokunewicz, Jason Shulman
openaire   +1 more source

Turnaround Strategies in Destination Marketing Organizations

2019
This chapter looks to examine the factor(s) contributing to the implementation of successful turnaround strategy in destination marketing organizations (DMOs). While turnaround strategy is not a new concept within hospitality and tourism firms, study of this area within the context of destination marketing organizations is lacking within the current ...
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Innovative behavior of Destination Marketing Organizations

2010
The role of destination marketing organizations changed considerably over the past few decades. Today, these organizations are not only marketers of a certain area, but are also required to constantly develop new tourism offerings to keep pace with fast changing consumer demands and a volatile economic environment.
Zach, Florian, Fesenmaier, Daniel R.
openaire   +1 more source

Assessing eBusiness Models of U.S. Destination Marketing Organizations

2007
Information technology has made it imperative for destination marketing organizations to adapt their traditional business models in order to keep pace with emerging advertising strategies, changes in the consumer market, and growing competition. This paper reports on a study of the eBusiness models used by 555 American convention and visitors’ bureaus.
Tanvi Kothari, Daniel R Fesenmaier
openaire   +1 more source