ABSTRACT As artificial intelligence (AI)‐generated messages increasingly approach human‐level quality, can AI effectively substitute human authors in value‐laden brand communications such as corporate social responsibility (CSR) messaging? This study examines how CSR message source (AI‐generated vs.
Terry Haekyung Kim +2 more
wiley +1 more source
Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making. [PDF]
Tatu CI +4 more
europepmc +1 more source
ABSTRACT This study examines the relationship between sustainability certifications and employee satisfaction by conceptualizing certifications as external signals and internal organizational resources. Drawing on signaling theory and the resource‐based view (RBV), a purposively selected dataset of 172 certified firms and a comparison group of 20,026 ...
Malte Bau, Sumaya Islam, Michael Wunsch
wiley +1 more source
Facial emotional expression in response to alcohol-promoting commercials in individuals with alcohol use disorder: A pilot study. [PDF]
Ueno T +8 more
europepmc +1 more source
ABSTRACT Fiber‐Textile‐Apparel‐Retail (FTAR) firms communicate their fashion corporate social responsibility (fCSR) efforts to stakeholders to obtain operational legitimacy. However, little is known about the extent to which fCSR disclosures align with stakeholder expectations and sustainability principles.
Hye Seung Jeong, Yoo‐Kyoung Seock
wiley +1 more source
Understanding the intention-behavior gap in brain decisions on green express packaging: An ERP study. [PDF]
Yan Z, Wang T, Wang S, Lyu W.
europepmc +1 more source
ABSTRACT This study examines the relationship between Corporate Social Responsibility (CSR) and Financial Reporting Quality (FRQ) and explores the communication implications of reporting quality improvements. A sequential explanatory mixed‐methods design was employed.
Raziyeh Salehi +2 more
wiley +1 more source
Children's exposure to unhealthy food and beverage advertising in Senegal: a cross-sectional mixed-methods analysis of advertising trends, marketing strategies and perceptions. [PDF]
Onifade Y +9 more
europepmc +1 more source
Climate Protest and Firm ESG Performance: Elucidating Global North–South Inequalities
ABSTRACT In response to calls to keep global warming below 1.5°C, firms have employed responsible business practices in their operations. Neglecting their normative and ontological ethical obligations to their stakeholders has often attracted climate protests, posing a potential risk to business operations and their reputation by threatening their ...
Peter Adjei‐Bamfo +4 more
wiley +1 more source
Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]
Lin YC +7 more
europepmc +1 more source

