Results 271 to 280 of about 3,459,148 (313)
Some of the next articles are maybe not open access.
The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
Cybernetics and systems, 2023The use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and ...
Edyta Gołąb-Andrzejak
semanticscholar +1 more source
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
Marketing science (Providence, R.I.), 2023This paper runs a large-scale field experiment on restaurants to understand which types of businesses gain more from digital advertising.
Weijia Dai, Hyunjin Kim, Michael Luca
semanticscholar +1 more source
Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising
ACM Multimedia, 2023The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structures, and ad relevancy assessments.
Qi Yang +4 more
semanticscholar +1 more source
The effects of targeted digital advertising on consumer welfare
Journal of Strategic Marketing, 2023Prior research has focused on societal and regulatory issues related to digital advertising, yet there is a gap in understanding the unique consumer welfare implications of different types of digital ad targeting.
Benjamin E. Borenstein, C. R. Taylor
semanticscholar +1 more source
Journal of Multilingual and Multicultural Development, 2023
This paper explores linguistic innovations from commercial banks’ digital ads in Tanzania. Using translanguaging theory in analysis, this study unravels various linguistic innovations employed by advertisers in a bid to persuade potential clients.
Emmanuel Ilonga
semanticscholar +1 more source
This paper explores linguistic innovations from commercial banks’ digital ads in Tanzania. Using translanguaging theory in analysis, this study unravels various linguistic innovations employed by advertisers in a bid to persuade potential clients.
Emmanuel Ilonga
semanticscholar +1 more source
Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent
Journal of Current Issues & Research in Advertising, 2023The advent of the Internet has led to the emergence of online advertising, which has benefited marketing organizations of all sizes. However, the emergence of digital natives as a new generation of consumers necessitates further research to ensure the ...
S. Saad
semanticscholar +1 more source
Managed Campaigns and Data-Augmented Auctions for Digital Advertising
ACM Conference on Economics and Computation, 2023Digital advertising facilitates the matching of consumers and advertisers online. Large platforms leverage their extensive consumer data to offer access to qualified online shoppers, helping them find their preferred brands.
D. Bergemann, A. Bonatti, Nicholas Wu
semanticscholar +1 more source
International Journal of Advertising, 2021
By employing a combination of the extended technology acceptance model and the technology-organization-environment framework, this study examines influential factors in the acceptance of digital advertising policy by Korean out of home (OOH) adverting ...
J. Cho +3 more
semanticscholar +1 more source
By employing a combination of the extended technology acceptance model and the technology-organization-environment framework, this study examines influential factors in the acceptance of digital advertising policy by Korean out of home (OOH) adverting ...
J. Cho +3 more
semanticscholar +1 more source