Results 251 to 260 of about 74,592 (297)
Some of the next articles are maybe not open access.
Scientific American, 2015
The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
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The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
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Advertisement detection in digitized press images
2011 IEEE International Conference on Multimedia and Expo, 2011This paper presents the first method for detecting advertisements in digitized press. The system aims at locating and recognizing ads. A color segmentation approach which is robust against digitization noise is introduced. The color separation output is used to carry out layout segmentation in document pages and to compute visual features.
Asma Ouji +2 more
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The Business with Digital Signage for Advertising
2016The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital ...
Bauer, Christine +2 more
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2019
Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
openaire +1 more source
The Digital “Advertising Call”: An Archeology of Advertising Literacy
2020This paper questions the notion of digital advertising literacy. We first propose a theoretical positioning that tries to think of self-taught literacy, not necessarily linked to education and state intervention, by a daily company with advertising.
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2014
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
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Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources