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2014
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
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Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources
The Digital “Advertising Call”: An Archeology of Advertising Literacy
2020This paper questions the notion of digital advertising literacy. We first propose a theoretical positioning that tries to think of self-taught literacy, not necessarily linked to education and state intervention, by a daily company with advertising.
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