Results 271 to 280 of about 74,592 (297)

Is digital advertising effective under conditions of low attention?

Journal of Marketing Management, 2020
Irène Santoso, Malcolm Wright, Giang Trinh   +2 more
exaly  

Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework

International Journal of Advertising, 2022
exaly  

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Journal of Strategic Marketing, 2019
Katherine Taken Smith
exaly  

Digital Advertising

2017
openaire   +1 more source

Digital Advertisements

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
openaire   +1 more source

An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising

International Journal of Advertising, 2019
Heejun Lee, Chang-Hoan Cho
exaly  

Perceived intrusiveness in digital advertising: strategic marketing implications

Journal of Strategic Marketing, 2010
Yann Truong, Geoff Simmons
exaly  

Digital Magazines [advertisement]

IEEE Micro, 2013
openaire   +2 more sources

Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda

Telematics and Informatics, 2017
Bilal Aslam, Heikki Karjaluoto
exaly  

Digital Advertising to Children

2021
openaire   +1 more source