Results 241 to 250 of about 38,160,009 (291)

Unhealthy Food and Beverage Marketing on Public Transport Infrastructure in Western Melbourne. [PDF]

open access: yesHealth Promot J Austr
Zsori M   +6 more
europepmc   +1 more source

Hidden Persuasion: Big Alcohol's Tactics on Social Media. [PDF]

open access: yesDrug Alcohol Rev
McLellan G   +5 more
europepmc   +1 more source

Online gambling as a public health and regulatory challenge: moving beyond individual responsibility. [PDF]

open access: yesFront Public Health
Izquierdo-Condoy JS   +2 more
europepmc   +1 more source

Digital Advertising Around Paid Spaces, E-Advertising Industry’s Revenue Engine: A Review and Research Agenda

open access: yesTelematics and Informatics, 2017
In recent decades, digital advertising and artificial intelligence (AI) have deeply influenced the overall business landscape. This dissertation is divided into two distinctive phases.
Heikki Karjaluoto
exaly   +2 more sources

Truth in Digital Advertising

Scientific American, 2015
The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
openaire   +2 more sources

The Business with Digital Signage for Advertising

2016
The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital ...
Bauer, Christine   +2 more
openaire   +4 more sources

Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media

2019
Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
openaire   +1 more source

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