Results 281 to 290 of about 3,459,148 (313)
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Personalized Risks and Regulatory Strategies of Large Language Models in Digital Advertising
arXiv.orgAlthough large language models have demonstrated the potential for personalized advertising recommendations in experimental environments, in actual operations, how advertising recommendation systems can be combined with measures such as user privacy ...
Haoyang Feng, Yanjun Dai, Yuan Gao
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Leveraging Digital Advertising Platforms for Consumer Research
Social Science Research NetworkDigital advertising platforms have emerged as a widely utilized data source in consumer research; yet, the interpretation of such data remains a source of confusion for many researchers.
Michael Braun +3 more
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Corporate Communications. An International Journal, 2022PurposeThe aim of this paper is to study the challenges of digital advertising from the characterization of the influencer phenomenon based on the perceptions of two different and non-consecutive generations, explored from the perspective of parasocial ...
Elena Borau-Boira +2 more
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International Journal of Advertising
This study examines the relationship between harmonious CSR and consumer trust in digital advertising. Furthermore, supported by the literature, we address the moderating effect of corporate reputation and alignment with Sustainable Development Goals ...
Kuldeep Singh +4 more
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This study examines the relationship between harmonious CSR and consumer trust in digital advertising. Furthermore, supported by the literature, we address the moderating effect of corporate reputation and alignment with Sustainable Development Goals ...
Kuldeep Singh +4 more
semanticscholar +1 more source
Scientific American, 2015
The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
openaire +2 more sources
The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
openaire +2 more sources
AI Empowered Personalized Digital Advertising Marketing
Frontiers in Business, Economics and ManagementIn the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and ...
Tongfei Li
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Mind the attention gap: how does digital advertising impact choice under low attention?
European Journal of Marketing, 2021Purpose This study aims to investigate whether digital advertising can be effective despite consumer inattention and how certain common combinations of ad characteristics increase or decrease ad effectiveness under conditions of low attention.
Irene Santoso +3 more
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Journal of Interactive Advertising
Technology has changed how we process mediated information by enabling more interactive and relevant communication processes. Today, media communication is primarily shaped by both user control, where media users actively choose and determine their media
Xiaohan Hu, Kevin Wise
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Technology has changed how we process mediated information by enabling more interactive and relevant communication processes. Today, media communication is primarily shaped by both user control, where media users actively choose and determine their media
Xiaohan Hu, Kevin Wise
semanticscholar +1 more source
Journal of Current Issues & Research in Advertising
This empirical study compares the effects of consumer generated brand-related content versus brand generated advertising on X (formerly Twitter). Guided by the theory of planned behavior, elaboration likelihood model of persuasion, and media richness ...
V. Diwanji, Juliann Cortese, Jaejin Lee
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This empirical study compares the effects of consumer generated brand-related content versus brand generated advertising on X (formerly Twitter). Guided by the theory of planned behavior, elaboration likelihood model of persuasion, and media richness ...
V. Diwanji, Juliann Cortese, Jaejin Lee
semanticscholar +1 more source
The International Journal on Media Management, 2021
For advertisers, media management is the downstream part of advertising: After creative content is produced, advertisers manage different distribution channels to reach the right target audiences in efficient and effective ways.
D. Tauro +2 more
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For advertisers, media management is the downstream part of advertising: After creative content is produced, advertisers manage different distribution channels to reach the right target audiences in efficient and effective ways.
D. Tauro +2 more
semanticscholar +1 more source