Results 291 to 300 of about 3,459,148 (313)
Some of the next articles are maybe not open access.
2014
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources
Digital advertising: present and future prospects
International Journal of Advertising, 2019New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars enhance research on digital advertising?
Heejun Lee, Chang-Hoan Cho
semanticscholar +1 more source
Journal of business research, 2023
Jooyoung Kim, Kyu hyung Lee, Jaemin Kim
semanticscholar +1 more source
Jooyoung Kim, Kyu hyung Lee, Jaemin Kim
semanticscholar +1 more source
Technological forecasting & social change, 2022
Anshuman Sharma +3 more
semanticscholar +1 more source
Anshuman Sharma +3 more
semanticscholar +1 more source