Results 251 to 260 of about 49,618 (301)

Rangatahi Youth-Led Dissemination Campaign for Cocreated Eating and Well-Being Guidelines: Process and Pilot Implementation Evaluation. [PDF]

JMIR Form Res
Christison L, Railton R, Glassey R, Makirere-Haerewa R, Tipene-Leach D, Swinburn B.   +5 more
europepmc   +1 more source

Digital content marketing in business markets: Activities and the nomological network

openaire   +1 more source

Understanding digital content marketing

Journal of Marketing Management, 2008
This article argues that as the importance of digital content to business and society grows it is important seek a holistic perspective on the definition and nature of digital content marketing (DCM). Along the journey it becomes evident that a recurrent
Rowley, Jennifer
exaly   +4 more sources

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey [PDF]

Industrial Marketing Management, 2022
Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach.
Harri Terho, Joel Mero, Elina Jaakkola   +2 more
exaly   +3 more sources