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Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing
Sustainability, 2021Dima Sawaftah +2 more
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Influence of DRM technologies on the digital content market
Pravo u gospodarstvu, 2013Ponuda i distribucija digitalnih sadržaja koji uživaju autorskopravnu zaštitu postaje sve važniji aspekt elektroničke trgovine. Zaštita takvih djela, odnosno interesa nositelja prava nad njima, postaje važna zadaća svakog društva i preduvjet daljnjeg nastanka i razvoja kako digitalnih djela tako i tehnologija koje jamče njihovo legalno korištenje ...
Dragičević, Dražen, Katulić, Tihomir
openaire
Digital content marketing as a catalyst for e-WOM in food tourism
Australasian Marketing Journal, 2021Joy Parkinson, Park Thaichon
exaly
B2B digital content marketing in uncertain situations: a systematic review
Journal of Business and Industrial Marketing, 2022Shahrzad Yaghtin
exaly
Content marketing and video marketing in the field of digital marketing communications
In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly ...openaire +1 more source