Results 291 to 300 of about 49,618 (301)

The Digitalization of Communications: Towards Content Marketing

2016
PELTEKOĞLU, Filiz Balta, PELTEKOĞLU, Y. İrmak   +1 more
openaire   +1 more source

digital-and-traditional-content-marketing-perceived

2015
openaire   +1 more source

Content Strategies in the Era of Digital Marketing

2018
openaire   +1 more source

Digitization of traditional retail: The impact of content marketing on sales

2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan)
Meng-Jie Lyu, Chia-Liang Tsai, Tsai-Chiao Wang, I-Chien Chen, Meng-Hsin Liu, Ta-Wei Tang   +5 more
openaire   +1 more source

Digital Single Market, digital content and consumer protection – critical reflections

2019
openaire   +1 more source

I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing

Journal of Interactive Advertising
Quan Xie, Chen Lou
exaly  

The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior

American Journal of Industrial and Business Management
Murat Basal
exaly  

An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences

Kybernetes
Mona Jami Pour
exaly  

Testing the relationship between digital content marketing and tourism ethnocentrism in emerging tourism destinations: does tourism knowledge matter

International Journal of Leisure and Tourism Marketing
Emmanuel Chao, David Amani
exaly  

Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?

Journal of Marketing Communications
exaly