Results 51 to 60 of about 49,618 (301)

The Effect of Digital Marketing Communication Tools in the Creation Brand Awareness By Housing Companies

open access: yesMegaron, 2015
Creating brand awareness is the first and most important stage of marketing communication. Many types of marketing communication tools have been used to do this in business processes.
Füsun Çizmeci, Tuğçe Ercan
doaj   +1 more source

Recognition of Digital Content Needs for Inbound Marketing Solutions

open access: yesSocial Sciences, 2022
The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of
Sigitas Davidavičius, Tadas Limba
doaj   +1 more source

Digital Content Marketing in the Business-to-Business Context : A Case Study on Marketing Communications Agencies [PDF]

open access: yes, 2018
Marketing has changed because of digitalization. Marketing is moving towards digital channels and more companies are transitioning from “pushing” advertising messages to “pull” marketing, that attracts audience with the content that interests and ...
Kauhaniemi, Krista
core  

Harnessing marketing automation for B2B content marketing

open access: yes, 2016
The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company.
Järvinen, Joel, Taiminen, Heini
core   +1 more source

The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing

open access: yesInternational Journal of Digital Content Management, 2023
The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis approach of this research is meta-synthesis.
Suma Mozaffari   +3 more
openaire   +2 more sources

Advances in Sustainable and Wearable Textile Based Soft Robotics

open access: yesAdvanced Functional Materials, EarlyView.
This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas   +6 more
wiley   +1 more source

Mechanical and Electrical Phenotype of hiPSC‐Cardiomyocytes on Fibronectin‐Based Hydrogels

open access: yesAdvanced Healthcare Materials, EarlyView.
We introduce fibronectin‐based PEG hydrogels with controlled rigidity to enable the culture of iPSC‐derived cardiomyocytes. These substrates offer an alternative to the current culture of these cells on fibronectin‐coated glass, providing enhanced structural and functional behavior. The system provides a more physiologically relevant platform to assess
Ana Da Silva Costa   +8 more
wiley   +1 more source

Digital marketing ecosystem as an element of enterprise strategy [PDF]

open access: yesЕкономічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
The article is devoted to the formation of the digital marketing ecosystem and determining the influence of its components in the hierarchy of the enterprise strategy. The significant role of digital marketing in the formation of the strategy of a modern
Vladyslav Avdiienko, Olena Chernysheva
doaj   +1 more source

The Current Trends and Future Direction of Digital and Relationship Marketing: A Business Perspective

open access: yes, 2021
Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build a one-on-one relationship with customers.
Le, Dung   +9 more
core   +1 more source

Decellularized Extracellular Matrix (dECM) in Tendon Regeneration: A Comprehensive Review

open access: yesAdvanced Healthcare Materials, EarlyView.
Decellularized Extracellular Matrix (dECM) offers a promising solution by replicating the native tendon microenvironment and promoting regeneration. This review highlights advances in the decellularization methods, as well as their integration with emerging technologies and translational progress in tendon tissue engineering.
Kumaresan Sakthiabirami   +4 more
wiley   +1 more source

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