Results 31 to 40 of about 49,618 (301)

Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained

open access: yesIEEE Access
As renowned marketing expert Seth Golding stated that the focus of marketing is no longer on the stuff you make, but on the story content you tell. Existing dimensional analyses of digital marketing content on social media are not agreed upon, and lack a
Yang Liu, Jiaying Wang, Zhijie Zhao
doaj   +1 more source

Technology-driven online marketing performance measurement: lessons from affiliate marketing

open access: yes, 2014
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David   +2 more
core   +1 more source

The Development and Current Trends of Digital Marketing and Relationship Marketing Research

open access: yes, 2021
New information and communication technologies have transformed the ways businesses communicate and maintain relationships with their customers.
Le, Dung   +9 more
core   +1 more source

Content Marketing Company - Digital Content Marketing Company

open access: yes, 2021
From creating enticing content for websites to content writing for marketing and branding, PROMOTEAbhi’s team is well equipped in writing crisp and concise unique content across all industries and verticals.
Sourabh Suman
core   +1 more source

The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries

open access: yesFrontiers in Communication
IntroductionThis study examines the impact of digital content marketing on customer loyalty in the context of a rapidly evolving consumer environment marked by rising national income levels and shifting consumption patterns.
Qin Zhang, Firdaus Abdullah
doaj   +1 more source

Influencer Marketing as a Method of Solving the Crisis of Trust in Digital Content Marketing

open access: yesEUROPEAN RESEARCH STUDIES JOURNAL, 2022
ORIGINALITY/VIEW: The new quality brought by this article is the empirical verification of the impact of persuasive tools such as influencer marketing, on consumer attitude within the internet.
openaire   +2 more sources

Carboxylic‐Acid Functionalized Multiwalled Carbon Nanotube‐Alkane‐Based Resistive Temperature Sensor for Cold Chain Applications

open access: yesAdvanced Engineering Materials, EarlyView.
This study presents a reversible temperature sensor with high switching ratio, ∼103. The device is fabricated using PET‐ITO and carbon nanotube dispersions in alkane. Considering its application in cold chain logistics, a proof‐of‐concept with LED is showcased. Thus, a temperature drop below the threshold temperature (crystallization temperature of the
Sunil Kumar Behera   +8 more
wiley   +1 more source

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

open access: yesAdvanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira   +4 more
wiley   +1 more source

The Impact of AI-Powered Digital Marketing Strategies on the Performance of Technology-Based Startups in Egypt [PDF]

open access: yesMaǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
Purpose: The study aims to examine the use of AI-powered digital settlement strategies in startups in Egypt. The study focuses on the impact of AI-Powered Digital Marketing Strategies on the performance of Technology-Based startups in Egypt.Design ...
هبة الله مصطفى عبدالمنعم العشري   +2 more
doaj   +1 more source

The internet as a relationship marketing tool - some evidence from Irish companies [PDF]

open access: yes, 1999
This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi   +3 more
core  

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