Results 21 to 30 of about 49,618 (301)
Digital Content Marketing and EWOM: A Mediational Serial Approach
Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, 2023 Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This
Hasani, Vjollca Visoka +4 more
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Igniting the Flame with Electronic Word-of-mouth in Digital Marketing
, 2021 This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the
Thaichon, Park +5 more
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THE ROLE OF CONTENT MARKETING IN THE ERA OF DIGITALIZATION
International Journal of Advanced Research, 2022 The marketing landscape is quickly changing, with conventional marketing giving place to digital or electronic marketing. Businesses must recognize the new paradigm, which emphasizes customer relationship and thus helps create and retain loyal customers.
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Designing a Digital Content Marketing Conceptual Model: A Grounded Theory Approach [PDF]
مطالعات مدیریت کسب و کار هوشمندThe purpose of this research is to identify the main components and dimensions of digital content marketing according to the conditions of Iran and to present a model using a qualitative method based on the Grounded Theory approach.
Kamran Feizi +3 more
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Journal of Open Innovation: Technology, Market and Complexity, 2022 The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services.
Agus Masrianto +3 more
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The Significance of Digital Marketing Strategies for Continuity of SMEs
International Journal of Management, Knowledge and Learning, 2022 Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies.
Ioseb Gabelaia, Lasha Tchelidze
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Analysis of emerging technology adoption for the digital content market [PDF]
Information Technology and Management, 2012 The digital content market is undergoing an evolution in networking and digitalization technologies, offering diverse information and services. Due to the characteristics of these emerging technologies, the digital content market is growing rapidly and traditional content providers face service transformation decisions. While a majority of the previous
Bih-Huang Jin, Yung-Ming Li
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Who has the power in digital marketing: Customer or content? [PDF]
Strategic Management, 2014 The literature in the field of marketing is based on customer orientation, which implies that “customer is king”. The development of digital media influenced the increase in the significance of digital content; so it is emphasized in digital marketing ...
Rakic Beba, Rakic Mira
doaj
Competency Codes: Marketing Management for the Digital Future
Marketing Management Journal, 2009 The digital market demands new marketing management competencies. This study advances new marketing management competencies to meet the challenges of an evolving digital market.
E. VINCENT CARTER
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Strategi Value Delivery Process pada Pemasaran Digital di Sektor Publik
Jurnal Wacana Kinerja, 2023 The purpose of this study is to find out how the digital marketing process in public sector organizations is carried out and also to find out how public sector organizations deliver value (value delivery process) through digital marketing processes ...
Pupung Puad Hasan
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