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The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan [PDF]
International Journal of Data and Network Science, 2022 The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media ...
Mohammad Alkarem Khalayleh +1 more
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Digital Marketing: Marketing Strategy for Madrasah Education Services During The Covid-19 Pandemic
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This study aims to analyze marketing strategies to promote madrasas for new students. The research approach is descriptive qualitative to analyze the digital marketing process that madrasas have carried out in recruiting new students during the Covid-19 ...
Zainal Arifin +2 more
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Digital Health, 2021 Introduction Mayo Clinic Connect is an online community of over 100,000 members who support each other through sharing lived experience when facing and managing new diagnoses. The community is moderated by Mayo Clinic staff and volunteer patient mentors.
David M Harmon +4 more
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Manazhim, 2023 Recent empirical studies show that the use of digital marketing among fishermen is still not optimal due to limitations in content creation and limited online media options. Digital marketing has been heralded as an effort to increase sales to fishermen.
Sulkiah Sulkiah
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Journal of Management Small and Medium Enterprises (SME's), 2021 One of the impacts caused by the Covid-19 pandemic is the limited interaction of the community in various activities, including business activities, causing Indonesia to experience a 0.1% decline in economic growth in 2020, and more than 50% of Small ...
Klaasvakumok Jehezkielomi Kamuri
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The Digital Engine Model: Generating Leads Through the Application of DCM and Inbound Marketing
Journal of Applied Marketing Theory, 2023 Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer
Kyle Huggins, John Hansen
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Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age
Cihan University-Erbil Journal of Humanities and Social Sciences, 2023 Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article
Aram H. Massoudi +2 more
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DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Jurnal Manajemen dan Wirausaha, 2021 The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number ...
Zakiya Umami, Gede Sri Darma
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Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [PDF]
مدیریت بازرگانی, 2022 ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content.
Hosein Zamani +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Digital content marketing (DCM) complements traditional marketing communication approaches and is a major focus of research. Uses and gratifications research posits that DCM only unfolds positive effects if it provides valuable content to consumers ...
Clemens Koob
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