Results 11 to 20 of about 49,618 (301)
Digital Content Marketing: Creating Value in Practice
, 2023 Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing ...
Agata Krowinska +3 more
core +2 more sources
Digital Age Content Marketing: Strategies and Trends [PDF]
Micro & Macro MarketingThis paper conducts an in-depth exploration of content marketing strategies within the rapidly evolving digital landscape. It examines key elements crucial for success, including audience understanding and segmentation, branded content, content creation,
Zia, Adil, Allil, Kamaal
core +2 more sources
Neural Insights for Digital Marketing Content Design
Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2023 In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles. This paper seeks to close the loop between content creation and online experimentation by offering marketers AI ...
Fanjie Kong +5 more
openaire +2 more sources
Digital Content Marketing for Organisations as Buyers [PDF]
SSRN Electronic Journal, 2014 In the information century, the behavior of organizations in the business market is changing. Organizations as buyers have much more power at the business market. Organizations as sellers respond with the creation and free sharing of content that is important for potential and actual customers.
Rakic, Beba +3 more
+6 more sources
Multimedia Advertising and Marketing Methods in the Context of Digital Communication [PDF]
SHS Web of Conferences, 2023 This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2.
Zhou Shen
doaj +1 more source
An empirical analysis of digital content marketing models in Baijiu enterprises: Operational logic and optimization paths [PDF]
Zhongguo niangzaoWith the rapid development of the digital economy, the digital content marketing of Baijiu enterprises has become a critical strategy for enhancing the brand competitiveness.
TIAN Wuxu, TONG Jun
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2023 The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity.
Dwi Retno Aryani, Meylani Tuti
doaj +1 more source
Jurnal Manajemen Teori dan Terapan, 2022 Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests.
Ida Ayu Kusuma Dewi +2 more
doaj +1 more source
A Hybrid Digital Marketing Model based on Content Marketing and Inbound Marketing
Journal for Educators, Teachers and Trainers, 2022 To assist marketing strategists in creating various marketing plans for different target markets, lower overhead costs, and boost the effectiveness of online advertising, the study aims to create an accurate and data-driven digital marketing platform.
Harikrishnan, Nair N. J. +1 more
openaire +2 more sources
Identifying the Antecedents and Consequences of Digital Content Marketing in Online Insurance Companies [PDF]
International Journal of Digital Content ManagementPurpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in ...
Seyed Mehdi Vahabi +2 more
doaj +1 more source