Results 231 to 240 of about 35,286,472 (286)

Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.

open access: yesJAMA Netw Open
Gell S   +5 more
europepmc   +1 more source

Competence is power: How digital influencers impact buying decisions in B2B markets [PDF]

open access: yesIndustrial Marketing Management, 2022
In B2B markets, vendor companies increasingly rely upon influential individuals in the digital environment to communicate information about their offerings to client organizations. Given the growing B2B digital engagement, cues that help to differentiate
Jaywant Singh, Benedetta Crisafulli
exaly   +2 more sources

Purchasing intentions and digital influencers

International Journal of Internet Marketing and Advertising, 2022
While the web marketing literature has recently called into question the impact of influencers on their followers' purchasing behaviour, very few studies have addressed this issue per se. Our study aims to fill this gap by examining the variables that boost followers' purchasing intention.
Laroutis, Dimitri   +2 more
openaire   +2 more sources

Russia's African Toolkit: Digital Influence and Entrepreneurs of Influence

Orbis, 2021
Today, Russian influence on the African continent is still anecdotic compared to the People's Republic of China, the United States, and former colonial powers, such as France. Yet, Moscow has committed to reasserting itself as an alternative pole of influence to China and Western countries in the eyes of some African elites.
Limonier, Kevin, Laruelle, Marlene
openaire   +2 more sources

Open Data Influence on Digital Governance

International Journal of Innovation in the Digital Economy, 2022
Data is becoming a powerful tool for both businesses and governments. Data can be public, open, government, and even linked. In several countries, including the United States, England, and France, open data has made it possible to open digitized public data explicitly to the general public.
Hocine Zine   +3 more
openaire   +1 more source

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