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The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing [PDF]
International Journal of Financial Studies, 2013 This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide
Walter Wymer
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The Market for Online Influence [PDF]
American Economic Journal: Microeconomics, 2021 Recent developments in social media have morphed the age-old practice of paying influential individuals for product endorsements into a multibillion dollar industry, extending well beyond celebrity sponsorships. We develop a parsimonious model in which influencers trade off the increased revenue they obtain from paid endorsements with the negative ...
Fainmesser, I P, Galeotti, A
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Bulletin of the Transilvania University of Brasov Series V Economic Sciences, 2022 The basis of this master's thesis is the phenomenon of influencer marketing. In addition to defining this term, the paper clarifies the importance of digital marketing with special reference to social networks, which are a key factor in the cooperation between companies and influencers. A comparison of the digital marketing with the traditional form of
Carola Lichtenberg, Marcus Schladebach
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INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS [PDF]
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, 2023 The purpose of the article is to justify the importance of the company’s implementation of the partner program as an influencer marketing tool aimed at improving the company’s marketing communication system.
Svitlana S. Yaremenko +3 more
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WiSt - Wirtschaftswissenschaftliches Studium, 2021 This paper aims to analyze influencer marketing and present its application at Dukat. Dukat is an example of a company that was among the first to see the benefits of applying influencer marketing and thus strengthen the relationship with its customers. Influencer marketing is an established trend in marketing that targets individuals with an impact on
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Information, 2021 Live streaming commerce, which evolved from social commerce, has continued to flourish rapidly over the past few years in China. It is a new business model that allows vendors to directly face and interact with consumers.
Chao-Hsing Lee, Chien-Wen Chen
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Revista Gestão em Análise, 2022 Nowadays, we live in a society in constant evolution, marked by accelerated technological advances and now we are going through another social transition born from the third industrial revolution, also known as the digital age that was originated in the ...
Tânia Carneiro +2 more
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Modern factors of digital technologies application efficiency in brand promotion
E-Management, 2022 The article presents an analysis of the global and Russian trends in the development of digital advertising in the promotion of brands. Based on the study of advertising reports and research agencies, analysis of statistical data and author’s ...
Yu. V. Shishakova, N. A. Bashkina
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An Empirical View of Influence Marketing from Influencers and Influence Marketers [PDF]
International Journal of Trend in Scientific Research and Development, 2018 The present study is an effort to know the current trend of the influential marketing. Influencers come in many ways, either online or web celebrity or even the other customers. Influencers can play a role in each moment of truth during the customer journey through content, engagement and community. It is by engaging influencers in authentic, long term
Dr. R. Anuja, D. M. Lavanya
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An Approach to Exploring Non-Governmental Development Organizations Interest Groups on Facebook
Applied Sciences, 2021 This paper presents an approach for analyzing the stakeholders from various organizations based on their Facebook activity. On a practical level, the proposed approach has been applied in two of the Non-Governmental Development Organizations (NGDOs) with
Araceli Galiano-Coronil +3 more
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