Results 11 to 20 of about 7,385,376 (173)

Marketing images and consumers' experiences in selling environments [PDF]

, 2006
In a well-functioning market, consumers exert choices not just in purchases of products but also in selections of locations to enjoy shopping. Scholarly research has demonstrated that retail atmospheres impact on shoppers’ pleasurable shopping ...
Dennis, C, Newman, A, Zaman, S
core   +6 more sources

Misunderstood or lacking legitimacy? [PDF]

, 2007
In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core   +6 more sources

Marketing management in entrepreneurial activity: strategical aspect

Менеджмент та підприємництво: тренди розвитку, 2023
The article aimed at determination of the marketing management place and role in the business activities of modern enterprise. Different approaches of Ukrainian and foreign scientists to the «marketing management» term definition have been analyzed.
Viktor Shyshkin, Oksana Onyshchenko, Dmytro Zevenko, Oleksandr Bilyk   +3 more
doaj   +1 more source

Is marketing digitization important? [PDF]

International Journal of Data and Network Science, 2022
Small industries tend to achieve marketing performance harder than their bigger counterparts, constrained by limited resources when compared to large businesses, especially during the Covid-19 pandemic.
I Gst. A. Kt. Gd. Suasana, I Gde Ketut Warmika, Ni Wayan Ekawati, Ni Made Rastini   +3 more
doaj   +1 more source

Influence Marketing: The role of influencers in marketing on social networks.

Revista Científica Sinapsis, 2023
El presente artículo de investigación analiza la nueva perspectiva del Marketing de Influencers, como como herramienta en el marketing, siendo el influencer considerado como líder de opinión, que ayudan a conectar las marcas con las personas, para dar a conocer los productos y/o servicios con su público objetivo, donde las redes sociales han ido ...
openaire   +1 more source

A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]

, 2011
This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang, Amir Grinstein, Morrison, P., Saunders, John, Verhoef, Peter C, Verhoef, P.C., Baker, William, Baker, W, Reiner, Jochen, John Saunders, Saunders, J., Gustafson, A., Verhoef, Peter C., Peter C. Verhoef, Jochen Reiner, Morrison, Pamela, Baker, B., Morisson, Pamela, Leeflang, PSH, Gustafsson, A., Leeflang, Peter, Leeflang, Peter S.H., Gustafsson, Anders, Grinstein, A., Grinstein, A, Verhoef, Peter, Saunders, J, Leeflang, P.S.H., Morrison, P, Natter, M., Pamela Morrison, Verhoef, P.C.; id_orcid, William Baker, Natter, M, Gustafsson, Anders,, Verhoef, PC, Gustafsson, A, Leeflang, Peter S H, Grinstein, Amir, Natter, Martin, Reiner, J, Martin Natter, Natter, Martin; https://orcid.org/, Anders Gustafsson, Reiner, J.   +44 more
core   +1 more source

Marketing performance as implication of brand image mediated by trust [PDF]

Management Science Letters, 2020
Research on marketing performance has been discussed by several previous researchers on institutions and industries. One of them is in the field of education. The purpose of this study is to analyze the effect of brand image toward marketing performance,
Arfendo Propheto, Dwi Kartini, Sucherly, Yevis Marty Oesman   +2 more
doaj   +1 more source

Market representations in industrial marketing : Could representations influence strategy? [PDF]

, 2014
A central question in industrial marketing is whether the form in which the external environment of a firm is represented influences the marketing strategy.
Diaz Ruiz, Carlos, Kowalkowski, Christian,, Kowalkowski, Christian, Diaz Ruiz, Carlos,   +3 more
core   +1 more source

The Effects of Power and Dependence Asymmetry on Marketing/Sales. [PDF]

, 2007
This paper examines how the power of the Sales unit (department), and the dependence of Marketing Managers on Sales Managers (and vice versa) affect trust in working relationships between those Marketing Managers and Sales Managers. Our results show that
Massey, Graham R., Dawes, Philip L.
core   +3 more sources

Influencer Marketing

, 2018
Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
  +9 more sources