Results 21 to 30 of about 7,385,376 (173)

Knapsack-Based Reverse Influence Maximization for Target Marketing in Social Networks

IEEE Access, 2019
With the dramatic proliferation in recent years, the social networks have become a ubiquitous medium of marketing and the influence maximization (IM) technique, being such a viral marketing tool, has gained significant research interest in recent years ...
Ashis Talukder, Md. Golam Rabiul Alam, Nguyen H. Tran, Dusit Niyato, Choong Seon Hong   +4 more
doaj   +1 more source

The effect of social media marketing on brand trust, brand equity and brand loyalty [PDF]

International Journal of Data and Network Science, 2022
This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of ...
Haudi Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho , Yoyok Cahyono   +8 more
doaj   +1 more source

Modeling and maximizing influence diffusion in social networks for viral marketing

Applied Network Science, 2018
Modeling influence diffusion in social networks is an important challenge. We investigate influence-diffusion modeling and maximization in the setting of viral marketing, in which a node’s influence is measured by the number of nodes it can activate to ...
Wenjun Wang, W. Nick Street
doaj   +1 more source

PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH

Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023
This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB
Ria Nurul Hidayah, Yayuk Sri Rahayu
doaj   +1 more source

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey [PDF]

, 2022
Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach.
Terho Harri, Jaakkola Elina, Mero Joel, Siutla Lotta   +3 more
core   +1 more source

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Journal Sampurasun, 2019
This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java ...
Dede Romlah Oktini
doaj   +1 more source

The Relationship Between Influencer Authenticity and Customer Experience: Evidence from a Meta-Analysis

Journal of Theoretical and Applied Electronic Commerce Research
With frequent exposures of influencer false advertising and persona fabrication, “authenticity” has become an increasingly critical consumer demand.
Ying Xie, Dan Zhou, Tingting Wang, Hanyu Sun   +3 more
doaj   +1 more source

How chatbots influence marketing

Management, 2019
The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers.
Kaczorowska-Spychalska Dominika
doaj   +1 more source

The Impact of Social Media Marketing on Brand Loyalty in Nepal: Insights from Bibliometric and Survey Analysis

Journal of Theoretical and Applied Electronic Commerce Research
With the rapid growth of social media use in Nepal and their engagement with customers, understanding how these platforms support customer loyalty becomes essential for retail businesses.
Ramesh Shahi, Tej Bahadur Shahi, Bishnu Bahadur Khatri, Arjun Neupane   +3 more
doaj   +1 more source

Formation of strategy manager innovative products [PDF]

Marketing i Menedžment Innovacij, 2012
The article substantiates the necessity of forming the strategy of selling innovative products, especially given sales activities in the innovation, the main factors and the nature of their impact on sales of new products, and also the system of ...
I.F. Lorvi
doaj