Results 41 to 50 of about 7,385,376 (173)
IEEE Access, 2019 Influence maximization is the problem of finding a certain amount of seed nodes that can trigger the largest expected number of remaining nodes under a pre-defined influence propagation model.
Gang Xie +3 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer ...
Mohammad Fahmi Al-Zyoud +3 more
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The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Font, X +3 more
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Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
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The Effects of Mobile Marketing on Purchasing Decisions in Serbia
Proceedings, 2023 Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices. Mobile marketing has great potential due to the large number of users that can be covered.
Miloš Kolavčić
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The Role of “Pink Marketing” in Family Selection of Children’s Schools [PDF]
المجلة العلمية للبحوث التجارية - جامعة المنوفيةThe role of women in making key family decisions, particularly regarding children's education, has become increasingly significant. This study highlights the influence of pink marketing—targeted marketing efforts directed at women—on the decision-making ...
أمل صديق عفيفي
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AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES, 2022 Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
openaire +3 more sources
Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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INFLUENCER MARKETING AND HEALTHCARE: BIBLIOMETRIC ANALYSIS
Соціальна економікаRecently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market.
Liliia Khomenko
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The critical contribution of social marketing: Theory and application
, 2003 This paper examines the symbiotic relationship between social, commercial, and critical marketing thought. Marketers seek to influence consumer behaviour. Much ill health and many social problems are caused by human behaviour. Social marketing puts these
Hastings, Gerard, Saren, Michael
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