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Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs
Jurnal Dinamika Manajemen, 2017 Various models of relationship marketing were developed with the aim to create sustainable performance. Old model of marketing is a conventional marketing that only rely on face to face marketing.
Naili Farida +2 more
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Application of micro–influencer engagement in digital marketing channels
Путеводитель предпринимателяThis article explores the theoretical foundations and practical features of engaging with micro–influencers in digital marketing channels. It defines the concept and key characteristics of micro–influencers, highlighting the fundamental advantages and ...
V. I. Kolmogorova +2 more
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The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]
, 2000 An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R.; id_orcid +2 more
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, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
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Digital influencers as drivers of purchase intentions and promoters of conscious consumption
Frontiers in Human DynamicsIntroductionThe advent of digital technology has brought a new dynamic to the world of marketing, allowing for greater interaction between consumers and brands and increasing the dissemination of content through social media.
Adriana Oliveira +3 more
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The Rise of Influencer Marketing - The Phenomenon of Rise of Influencer Marketing
ACADEMIA International Journal for Social SciencesThis research examines the evolving role of influencer marketing as a key component of digital advertising, particularly within Pakistan’s dynamic social media landscape. With the diminishing impact of traditional mass media such as television, radio, and print, brands are increasingly shifting toward personalized and interactive promotional strategies.
null Toba Saleem +2 more
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Fashion influencers and Instagram. A quasi-perfect binomial
Studies in Communication Sciences, 2019 Influencers, thanks to their ability to connect with the public, have revolutionized brand communication making it less invasive and at the same time attractive and dynamic.
Cristina González Fernández +1 more
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, 2023 Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture ...
Wataru Uehara
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The Play Element and Marketing Policies [PDF]
Theoretical and Applied Economics, 2009 “Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and ...
Ionel Tãlpãu, Elena Enache
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Information technologies and their impact on electronic marketing [PDF]
E3S Web of ConferencesThe main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
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