Results 51 to 60 of about 7,385,376 (173)
Critical review on social marketing planning approaches [PDF]
, 2019 This paper presents the first attempt to map and critically review existing social marketing planning approaches. The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more ...
Akbar, MB +5 more
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Manajemen BisnisThis study aims to describe the condition of social media, marketing management, and purchase decision, analyze the influence of social media on purchase decision, analyze the influence of social media on marketing management, analyze the influence of ...
Irfan Irfan
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The Impact of Interpersonal Relationships on Micro-influencer Marketing [PDF]
SHS Web of ConferencesThe widespread use of mobile internet and social media has driven the creation and development of the micro-marketing model. Micro-influencers utilize marketing techniques that have a small and highly targeted reach, which in turn affects the psychology ...
Liu Zhenyi
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The influence of digital marketing and social media marketing on consumer buying behavior
Journal of Modern ScienceDigital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportunities for consumer-business interactions across various digital platforms such as social media ...
Barbara Olga Antczak
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Inferensi Jurnal Penelitian Sosial Keagamaan, 2017 This study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with ...
Mohamad Dimyati
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Critical social marketing - The impact of alcohol marketing on youth drinking: Qualitative findings [PDF]
, 2010 This paper presents findings from qualitative research, in the form of 1-1 interviews with marketing practitioners and focus groups with young people, as part of a study examining the cumulative impact of alcohol marketing communications on youth ...
Hastings, Gerard +3 more
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Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2020 The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City.
syarif Hidayatullah +4 more
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The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]
An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R., Baumgartner, H.
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Research on Influence Diffusion in Social Network
大数据, 2015 With the wide spread of internet and big data research and applications,influence diffusion research in social network becomes one of the hot topics in data mining and social network analysis in recent years.The main results on social influence diffusion
Wei Chen
doaj
Review of Management and Entrepreneurship, 2019 The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in ...
I Gede Rihayana +2 more
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