Results 61 to 70 of about 7,385,376 (173)

PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH DI PT. BPR ASWAJA PONOROGO

EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya, 2016
The purpose of the research is (1) to know marketing strategy in PT. BPR Aswaja Ponorogo, (2) to know the improvement of the amount of client in PT. BPR Aswaja Ponorogo, (3) to know there is or do not it him influence of marketing strategy to make-up of ...
Yuniska Prasetyanti
doaj   +1 more source

PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)

Profit: Jurnal Administrasi Bisnis, 2015
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is ...
Any Riswati , Suharyono Suharyono , Srikandi Kumadji   +2 more
doaj   +1 more source

When is social marketing not social marketing?

, 2011
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard, Kathryn Angus, Gerard Hastings, Angus, Kathryn   +3 more
core   +1 more source

Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices

, 2013
This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA, SAVASTANO, IRIS, DEL GAUDIO, GIOVANNA, IAVAZZI, ALESSANDRA   +3 more
core  

Strategy Development to Improve Brand Awareness and Sales Performance

Almana: Jurnal Manajemen dan Bisnis
The rapid growth of the beauty and skincare industry in Indonesia is driven by the extensive use of digital platforms for product promotion and marketing.
Nabilla Putri Nofela, Prawira Fajarindra Belgiawan   +1 more
doaj   +1 more source

Understanding Marketing Department’s Influence within the Firm

, 2009
Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences.
LEEFLANG, PIETERS, VERHOEF P. C
core   +1 more source

Influence from entrepreneurship in marketing theory

, 2011
PurposeThe purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory.Design/methodology/approachThe authors present conceptual arguments for an increased attention to findings ...
Hultman, Claes M.,, Claes M. Hultman, Gerald E. Hills, Hills, Gerald, E.,   +3 more
core   +1 more source

THE EFFECT OF INFLUENCER MARKETING, CONTENT MARKETING, AND PRICE PERCEPTIONS ON CONSUMER PURCHASE INTENTION (AN INVESTIGATION OF LUXCRIME COSMETIC CONSUMERS IN KARAWANG)

At-Tadbir: Jurnal Ilmiah Manajemen
This research aims to evaluate the impact of Influencer Marketing, Content Marketing, and Price Perception on Purchase Intention in Luxcrime Cosmetics products in Karawang. The research method applied is quantitative with hypothesis testing.
Hendra Hermawan, Sonny Hersona, Dede Jajang Suyaman   +2 more
doaj   +1 more source

KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART

Benefit Jurnal Manajemen dan Bisnis, 2016
In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to
Jehuda Ghrahito Hutomo Krussell, Eristia Lidia Paramita   +1 more
doaj  

The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of ...
Eriza Pradnawati, Nurhidayah Nurhidayah, Harun Alrasyid   +2 more
doaj   +1 more source