Results 81 to 90 of about 7,385,376 (173)

The internet as a relationship marketing tool - some evidence from Irish companies [PDF]

, 1999
This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
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Buyers' marketing in an electronic environment

, 2006
Earlier marketing literature had been attentive to both sellers’ and buyers’ facilitation of exchanges, whereas contemporary marketing works focuses on the former. However, information technology has significantly enabled business buyers and consumers to
Hu, Jonathon
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Marketing by Influencing the Influencers

Ear, Nose & Throat Journal, 1994
openaire   +1 more source

I processi di vendita ed il marketing delle PMI

, 2006
Il marketing delle medie imprese leader di ...
PENCARELLI, TONINO, CIOPPI, MARCO
core   +1 more source

Understanding the marketing department's influence within the firm

, 2009
Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences.
Leeflang, Peter S. H., Verhoef, Peter C., Verhoef, Peter C.; id_orcid   +2 more
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Promotion of smoking through social media : implications for social marketing

, 2014
Social marketing has been widely used to affect health-related behaviours by either creating positive images of healthy behaviours e.g. ‘eat right’ (Evans, 2008) or by focusing on negative appeals, such as those used in road-safety campaigns (Hastings ...
Soboleva, Alena (R17462), Burton, Suzan (R16012), Khan, Aila M. (R13389)   +2 more
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Exploring the Negative Influence of Commercial Determinants on Oral Health: A Scoping Review. [PDF]

Int J Dent
Singamsetti S, Shenoy R, D'Souza V, Priya H.   +3 more
europepmc   +1 more source

Making Collaborative Marketing Plans

, 2011
Using ACRL’s Strategic Marketing for Academic and Research Libraries: Train the Trainer program as a framework, a small group of liberal arts colleges in Minnesota collaboratively planned and organized a marketing workshop.
Twait, Michelle;
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AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

Social marketing made simple [PDF]

"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...

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