Results 121 to 130 of about 38,348,268 (257)

DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL [PDF]

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services.
Simona Vinerean, Mihai Tichindelean, Oana Stanciu, Luigi Dumitrescu   +3 more
core  

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Lack of IT and digital marketing professionals in hospitality: is it education's fault? [PDF]

Heliyon, 2022
Qian J, Lin PMC, Law R, Li X.
europepmc   +1 more source

O uso das redes sociais para o marketing digital de clínicas de fisioterapia

, 2017
Como fazer uso das redes sociais para o marketing digital de clínicas de ...
Colpo, Leonardo Araújo
core  

Access to and utilization of local digital marketing platforms in potato marketing in Kenya. [PDF]

Heliyon, 2023
Maina F, Mburu J, Nyang'anga H.
europepmc   +1 more source

Linea de Tiempo Dirección Estratégica de Marketing Digital

, 2018
En este recurso encontrará una síntesis con los aportes mas importantes de algunos autores, épocas, modelos, entre otros, a lo largo de la historia en lo que se refiere a dirección estratégica de marketing ...
Palacio, Daniel
core  

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles. [PDF]

Heliyon, 2023
Abdelkader OA.
europepmc   +1 more source

Recurso de Aprendizaje eje 1: Dirección Estratégica de Marketing Digital

, 2018
Consiste en el diseño de personajes, objetos y elementos con el fin de proporcionar información sobre dirección estratégica de marketing digital, que conlleve a la reflexión, comprensión y procesos superiores de pensamiento.
Palacio, Daniel
core