Results 141 to 150 of about 215,880 (307)
ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles. [PDF]
Heliyon, 2023 Abdelkader OA.
europepmc +1 more source
Sustainable Productivity Growth in Agriculture: The Role of Shifts in R&D Investments and Technology
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT The objective of the paper is to evaluate the long‐term prospects of sustainable productivity growth linked to plausible assumptions on public agricultural R&D investments as the key productivity driver. Second, it investigates the role of changing R&D focus from yield maximization to input saving technologies (fertilizers and pesticides). The
Zuzana Smeets Křístková +4 more
wiley +1 more source
Estrategias de marketing digital para el posicionamiento de FENRIR CROSSFIT
En la actualidad, el marketing se adapta al ritmo vertiginoso de la era digital, convirtiéndose en un motor fundamental para las pequeñas y medianas empresas.
Cepeda Cevallos, Pablo Ricardo
core +1 more source
Lack of IT and digital marketing professionals in hospitality: is it education's fault? [PDF]
Heliyon, 2022 Qian J, Lin PMC, Law R, Li X.
europepmc +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley +1 more source
Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels
Procedia Computer Science, 2023 Dimitrios Belias +3 more
openaire +1 more source
Drivers of Precision Agriculture Adoption in Italian Viticulture
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study examines the main drivers influencing the adoption of two types of precision farming technologies in the viticultural sector: Decision Support Systems (DSSs) and Variable Rate Technologies (VRTs). We apply a partial proportional odds model and find that socio‐demographic characteristics are not significant determinants of adoption ...
Olimpia Fontana +3 more
wiley +1 more source
Evolution of digital marketing
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime.
Vechiu, Camelia +2 more
core
O MARKETING NA ERA DIGITAL – CASO DAS LOJAS FRAGATA [PDF]
, 2019 Com as mudanças registadas no comportamento do consumidor, caracterizado em grande parte pelos avanços tecnológicos e pela popularização da internet, a necessidade de empresas e clientes estabelecerem relações mais estreitas é premente e simultaneamente ...
Monteiro, MARIA DO ROSÁRIO
core
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source