Results 161 to 170 of about 215,880 (307)

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. [PDF]

J Acad Mark Sci, 2023
Orazi DC, Ranjan B, Cheng Y.
europepmc   +1 more source

Content marketing Handbook : Simple Ways to Innovate Your Marketing Approach

, 2014
Buku ini akan menjelaskan pengantar konten marketing dan bagaimana strategi menerapkannya untuk bisnis anda. Selain itu juga akan menyediakan sarana yang membantu untuk menyukseskan konten marketing anda.
Maczuga, Piotr, Jaruga, Anna, Sikorska, Karolina   +2 more
core  

Growth of Omnichannel Grocery Retailing and Food Prices

Agribusiness, EarlyView.
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong, Metin Çakır, Qingxiao Li   +2 more
wiley   +1 more source

The value relevance of digital marketing capabilities to firm performance. [PDF]

J Acad Mark Sci, 2022
Homburg C, Wielgos DM.
europepmc   +1 more source

Drivers of Farmers' Contract Compliance Behavior: Evidence From a Case Study of Dangote Tomato Processing Plant in Northern Nigeria

Agribusiness, EarlyView.
ABSTRACT Contract farming is a viable strategy agribusinesses rely on to strengthen coordination across actors in the value chain. However, low contract compliance remains a significant setback to agribusinesses' contract performance in low‐ and middle‐income country context.
Umar Shehu Umar, Sanzidur Rahman, Giacomo Zanello   +2 more
wiley   +1 more source

Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico. [PDF]

Global Health, 2023
Mota-Castillo PJ, Unar-Munguía M, Santos-Guzmán A, Ceballos-Rasgado M, Tolentino-Mayo L, Barquera S, Sachse Aguilera M, Armijo FC, Bonvecchio A.   +8 more
europepmc   +1 more source

Electronic Markets on digitalization [PDF]

Electronic Markets, 2018
openaire   +1 more source

Agricultural Diversification at the Margin. Strategies and Determinants in Italian Mountain and Remote Areas

Agribusiness, EarlyView.
ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli, Francesco Pagliacci, Paola Gatto   +2 more
wiley   +1 more source

The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]

PLoS One
Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU.   +4 more
europepmc   +1 more source

The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing. [PDF]

Aesthet Surg J Open Forum, 2023
Shauly O, Marxen T, Goel P, Gould DJ.
europepmc   +1 more source