Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
iDigiChat: intelligent digital marketing service chatbot for providing efficient customer services using artificial intelligence. [PDF]
He J, Luo Y, Wang T.
europepmc +1 more source
Health education via "empowerment" digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain. [PDF]
Huntsman JL, Bulaj G.
europepmc +1 more source
Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach. [PDF]
Cheng H, He J.
europepmc +1 more source
Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review. [PDF]
Lara-Mejía V +4 more
europepmc +1 more source
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers. [PDF]
Soule EK +9 more
europepmc +1 more source
How digital marketing evolved over time: A bibliometric analysis on scopus database. [PDF]
Faruk M, Rahman M, Hasan S.
europepmc +1 more source
Trade Realignments and the Need for Integrated Modeling Research in Latin America's Agri‐Food Sector
Agribusiness, EarlyView.
Emiliano Lopez Barrera
wiley +1 more source

