Agribusiness, EarlyView.ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source
Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil. [PDF]
Public Health Nutr, 2023 Botelho LV +7 more
europepmc +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Digital Marketing of Unhealthy Foods and Non-alcoholic Beverages to Children and Adolescents: A Narrative Review. [PDF]
Curr Dev NutrFretes G +6 more
europepmc +1 more source
Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging. [PDF]
Int J Environ Res Public Health, 2021 Dearlove T +3 more
europepmc +1 more source
Marketing visitor attractions in the digital age: a study of the e-marketing adoption in the visitor attraction sector [PDF]
, 2020 Fedeli, Giancarlo
core
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption. [PDF]
PLoS One, 2021 Eze SC +3 more
europepmc +1 more source
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
Agribusiness, EarlyView.ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source