The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic. [PDF]
Front Public Health, 2022 Pasaribu SB +3 more
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
iDigiChat: intelligent digital marketing service chatbot for providing efficient customer services using artificial intelligence. [PDF]
Sci RepHe J, Luo Y, Wang T.
europepmc +1 more source
Health education via "empowerment" digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain. [PDF]
Front Public Health, 2022 Huntsman JL, Bulaj G.
europepmc +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach. [PDF]
Sci RepCheng H, He J.
europepmc +1 more source
Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review. [PDF]
Int J Environ Res Public Health, 2022 Lara-Mejía V +4 more
europepmc +1 more source
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers. [PDF]
Subst Use MisuseSoule EK +9 more
europepmc +1 more source
How digital marketing evolved over time: A bibliometric analysis on scopus database. [PDF]
Heliyon, 2021 Faruk M, Rahman M, Hasan S.
europepmc +1 more source