Food digital marketing on social media: trends and strategies of Brazil's leading meal delivery app. [PDF]
Barros PAA +4 more
europepmc +1 more source
The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic. [PDF]
Pasaribu SB +3 more
europepmc +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
iDigiChat: intelligent digital marketing service chatbot for providing efficient customer services using artificial intelligence. [PDF]
He J, Luo Y, Wang T.
europepmc +1 more source
Health education via "empowerment" digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain. [PDF]
Huntsman JL, Bulaj G.
europepmc +1 more source
Is Precision Agriculture Technology Adoption Persistently Overestimated?
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach. [PDF]
Cheng H, He J.
europepmc +1 more source
Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review. [PDF]
Lara-Mejía V +4 more
europepmc +1 more source
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source
Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers. [PDF]
Soule EK +9 more
europepmc +1 more source

