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O impacto da transformação digital nas organizações: marketing digital e consumidor [PDF]
Este artigo teve como objetivo analisar o impacto da transformação digital nas organizações, na relação entre o marketing digital e o comportamento do consumidor.
Mañas-Viniegra, Luis (Coordinador)+2 more
core
Designing Physical Unclonable Functions From Optically Active Materials
Assigning unforgeable “fingerprints” to manufactured goods is a key strategy to fight global counterfeiting. Optical physical unclonable functions (PUFs) are chemically generated random patterns of optically active materials serving as unique authenticators.
Maxime Klausen+2 more
wiley +1 more source
How to Boost Your Firm's Digital Marketing Capability?
The development of information technology, media, and telecommunication technology, in this case, digitalization, impacts consumer and producer behavior changes.
Agus Masrianto+3 more
doaj +1 more source
Social Media Marketing Integration: Agile Project Management [PDF]
The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its ...
Holst, Ida M
core +1 more source
Unperceivable Designs of Wearable Electronics
Unperceivable wearable technologies seamlessly integrate into everyone's daily life, for healthcare and Internet‐of‐Things applications. By remaining completely unnoticed both visually and tactilely, by the user and others, they ensure medical privacy and allow natural social interactions.
Yijun Liu+2 more
wiley +1 more source
New quality of financial institutions and business management [PDF]
Economic processes in the world are characterized by a high level of dynamism, change and innovative approaches to addressing key issues in nowadays.
Kraus, Kateryna+2 more
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Standalone Integrated Magnonic Devices
A standalone (not requiring external bias magnetic field) and tunable magnonic device is reported with all‐electric input and output, fully integrated on silicon (total footprint of 100 × 150 µm) and 3–8 GHz frequency band. This is achieved by monolithic integration of a CoFeB conduit with RF antennas and an assembly of NiFe and SmCo micromagnets ...
M. Cocconcelli+15 more
wiley +1 more source
Internet Marketing in Cultural Industries: from movie to arts [PDF]
Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication
Besana, Angela
core +1 more source
Who's Feeding the Kids Online? Digital food marketing to children in Ireland: Advertisers’ tactics, children’s exposure and parents’ awareness [PDF]
Obesity in children and young people is a global health challenge. The widespread marketing of unhealthy foods (food and non-alcoholic drinks high in fat, sugar and salt, or HFSS) plays a causal role in unhealthy eating and obesity.
Dolphin, Louise+2 more
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A Study On Digital Marketing And Digital Marketing Channels
Digital marketing is the most used type of marketing in today's time, it not only benefits the company but is also very helpful for the consumers. Digital marketing is a type of marketing in which products and services are promoted and sold through digital mediums, which includes internet, mobile devices, and social media.
Singh, Deepika+2 more
openaire +1 more source