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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients [PDF]
BMC Health Services Research, 2020 Background Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings ...
James K. Elrod, John L. Fortenberry
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MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY [PDF]
STED Journal, 2020 Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit.
Nejra Hujić, Fatima Salihić
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Marketing (Beograd. 1991), 2002 Direct Marketing (DM) is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of ...
Čičić Muris, Brkić Nenad
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Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder [PDF]
Frontiers in Psychology, 2020 Gambling providers use varied and complex marketing techniques, including marketing that targets the individual directly. Previous research indicates that individuals with gambling disorder are disproportionately influenced by gambling marketing, however,
André Syvertsen +7 more
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Direct Marketing Product-Market Strategies [PDF]
Annals of Computational Economics, 2008 The article points out the characteristics of planning, options choices and strategies in the area of direct marketing. Thus, it is the marketing plan that sets the tasks and defines the scope of direct marketing. The extent to which direct marketing is affected by a firm’s strategic decisions, and in turn affects them, is linked to its importance in ...
Sorina-Raula GIRBOVEANU
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Consumers' body image expressions: Reflection of a Snow White or an Evil Queen
Frontiers in Psychology, 2023 IntroductionThe aim of this paper is to explore how minimal-self impacts the body image, projecting it as a reflection of one's approach toward their health and mental well-being.MethodsThe study takes qualitative data from two countries India and ...
Ralf Wagner, Swati Singh
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Identifying customer priority for new products in target marketing: Using RFM model and TextRank [PDF]
Innovative Marketing, 2021 Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate.
Seongbeom Hwang, Yuna Lee
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Türkiye Tarımsal Araştırmalar Dergisi, 2021 The purpose of the research was to reveal the opinions and satisfaction levels of farmers about the market and also to offer solutions to problems. The research data were obtained through a survey from 68 local farmers selling agricultural products in ...
Gamze AYDIN ERYILMAZ, Osman KILIÇ
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Agriculture, 2023 Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers’ economic welfare, little is known about producers’ adoption of direct marketing among ...
Tzong-Haw Lee +4 more
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The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry [PDF]
پژوهشهای مدیریت عمومی, 2019 The purpose of this study was to analyze the factors affecting integrated marketing communication and provide solutions for improving the customer experience in Chabahar coastal tourism industry.
Ali Asghar Tabavar
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