Results 11 to 20 of about 6,893,970 (342)
Local seafood: rethinking the direct marketing paradigm
Ecology and Society, 2015 Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch.
Joshua S. Stoll +2 more
doaj +2 more sources
Direct Marketing and the Structure of Farm Sales: An Unconditional Quantile Regression Approach
Journal of Agricultural and Resource Economics, 2015 This paper examines the impact of participation in direct marketing on the entire distribution of farm sales using the unconditional quantile regression (UQR) estimator.
Timothy A. Park
doaj +2 more sources
Customer profiling, segmentation, and sales prediction using AI in direct marketing [PDF]
Neural computing & applications (Print), 2023 In the current business environment, where the customer is the primary focus, effective communication between marketing and senior management is vital for success.
M. Kasem, Mohamed Hamada, I. Taj-Eddin
semanticscholar +1 more source
Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana
Sustainability, 2021 Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana.
E. Donkor +3 more
semanticscholar +1 more source
Journal of Interactive Marketing, 2020 In predictive modeling, firms often deal with high-dimensional data that span multiple channels, websites, demographics, purchase types, and product categories.
Mainak Sarkar, Arnaud De Bruyn
semanticscholar +1 more source
Journal of Rural Studies, 2023 The use of the internet for sales and marketing has been on an upward trend in the past decade. The early stages of the COVID-19 pandemic prompted an increase in direct market farmers' use of online sales and marketing.
S. Pesci +5 more
semanticscholar +1 more source
Online Sales: A Direct Marketing Opportunity for Rural Farms?
Journal of Agricultural and Applied Economics, 2020 Online marketplaces could help direct-to-consumer (DTC) farms compete for customers making grocery purchases on the internet by reducing the search and transportation costs of in-person DTC transactions.
J. K. O’Hara, S. Low
semanticscholar +1 more source
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Journal of Medical Internet Research, 2021 Social media influencers are becoming an increasingly popular strategic communication tactic used across industry verticals, including entertainment, fashion, and beauty, to engage directly with consumers.
Erin Willis, Marjorie Delbaere
semanticscholar +1 more source
Importance of database for direct marketing campaigns
Studies and Scientific Researches: Economics Edition, 2012 Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ...
Diana Prihoanca
doaj +1 more source
Oral nicotine marketing claims in direct-mail advertising
Tobacco Control, 2021 Background Little is known regarding how oral nicotine products (eg, nicotine pouches, lozenges) are marketed to consumers, including whether potential implicit reduced harm claims are used.
Lauren Czaplicki +5 more
semanticscholar +1 more source